FOR IMMEDIATE RELEASE

Contact:
Holly Lippert, communications manager
425.434.6750
425.434.6712 (fax)
email: Holly@summitI90.com

Snoqualmie Pass, Wash. January 17th, 2008– The Summit at Snoqualmie, in conjunction with the National Ski Areas Association (NSAA), will be hosting safety week from January 19th through January 26th. This year’s focus will be on chairlift safety awareness.

After winning its third award this decade from the National Ski Areas Association for last season’s helmet usage and chairlift safety campaign, The Summit will once again involve all departments of the resort in emphasizing the importance of good chairlift safety practices.

“We take both fun and safety very seriously at The Summit,” said Dan Brewster, general manager. “The NSAA’s annual Safety Week allows us to draw additional attention to important safety behaviors while also giving us a platform for progressive education associated with our different on-snow activities. We're proud of the fact that The Summit has been recognized with a national safety award three times in the past decade by the National Ski Areas Association.”

Planned activities include a 20% discount in retail shops and event tents on all GIRO helmets, avalanche dog demonstrations, a safety carnival, and search and rescue avalanche safety question and answer sessions. Stickers, buttons, zipper pulls and tattoos with chairlift and helmet safety messages will be distributed to guests, and increased signage and window paintings depicting the helmet and chairlift safety messages will be displayed. For a full list of planned activities, please visit: http://www.summitatsnoqualmie.com/info/winter/safetyweek.asp.

Safety is a daily imperative at The Summit. While Safety Week shines the spotlight on chairlift awareness, The Summit also has many educational programs in place that focus on backcountry and avalanche awareness, terrain park safety, and personal responsibility while skiing and snowboarding. For more details on The Summit’s safety practices, visit http://www.summitatsnoqualmie.com/info/winter/mtn_safety.asp.

The Summit at Snoqualmie, operated by Boyne USA Resorts, is a proud partner of the USFS offering equal opportunity recreation. Boyne USA Resorts is the largest family owned four-season resort company in North America; founded by Everett Kircher in 1947. In addition to The Summit, Boyne USA Resorts owns and/or operates award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, British Columbia, the Official Freestyle Skiing and Snowboard Venue for the 2010 Olympic Winter Games, Big Sky Resort in Montana, Boyne Mountain, Boyne Highlands, The Inn at Bay Harbor - A Renaissance Golf Resort and Avalanche Bay Indoor Waterpark in Michigan, Brighton in Utah, Crystal Mountain in Washington, Loon Mountain in New Hampshire, Sugarloaf and Sunday River Resort in Maine and Gatlinburg Sky Lift in Tennessee. For more information on Boyne USA Resorts, please visit www.boyneusaresorts.com.

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